• Aulia Zakia Chulwa ITERA
  • Muhammad Zainal Ibad Institut Teknologi Sumatera
  • Adinda Sekar Tanjung Institut Teknologi Sumatera


The majority of Indonesia's population lives in rural areas so that agriculture is the main sector in the economy and the survival of rural communities where it is known that the national income generated from the agricultural sector is more than 50%. To increase the effectiveness and efficiency of agricultural activities, the application of technology, especially digital-based ones, is very necessary because it has a significant impact on improving the economy of farming communities in particular, one of which is the digitalization of agriculture.Based on the results of descriptive statistical analysis, it is known that the application of agricultural digitization in terms of the use of applications used as online marketing media in Adiluwih and Gadingrejo sub-districts is still relatively low. The low use of this application is due to several factors that influence the use of agricultural applications, including farmer readiness factors, age factors, gender factors, education factors, extension factors, and income factors. Furthermore, this agricultural digitization has an impact on the economic level of the farming community, although it is still relatively low, this digitalization can increase farmers' income by 8.5%. This increase in income is obtained from the marketing of agricultural products through online media which is part of the digitalization tools in agriculture. This is an opportunity so that the application of digitalization and information technology in agriculture can be developed optimally in order to increase the economic growth of rural communities.


[1] Badan Penelitian dan Pengembangan SDM Kementerian Komunikasi dan Infromatika. 2019. Perkembangan Ekonomi Digital di Indonesia. Jakarta: Badan Litbang SDM Kementerian Kominfo.
[2] BPS. 2021. Produk Domestik Bruto Regional Bruto di Indonesia Menurut Lapangan Usaha Tahun 2016-2020. Badan Pusat Statistik Pusat : Jakarta.
[3] BPS. 2021. Provinsi Lampung Dalam Angka Tahun 2020. Badan Pusat Statistik Provinsi Lampung.
[4] BPS. 2021. Kabupaten Pringsewu Dalam Angka Tahun 2020. Badan Pusat Statistik Kabupaten Pringsewu.
[5] Nurmawiya dan Kurniawan Robert. 2019. Analisis Kesiapan Petani dalam Menghadapi Era Revolusi Industri 4.0 Studi Kasus Provinsi di Yogyakarta. Jurnal Statistika Sosial dan Kependudukan Politeknik Statistika. STIS.
[6] Prisecaru, P. 2016. Challenges of The Fourth Industrial Revolution. Knowledge Horizons – Economics. Vol8(1):57-62.
[7] Rachmawati, Rika Reviza. 2020. Pertanian Cerdas 4.0 di Era Pandemi Covid-19. https://pse.litbang.pertanian.go.id/ind/index.php/covid-19/opini/650-pertanian-cerdas-4-0-di-era-pandemi-covid-19?start=3 diakses pada 12 Juni 2021.
[8] Wireantoni, dkk. 2017. Analisis Faktor-faktor yang Mempengaruhi Kesejahteraan Petani Karet. Universitas Andalas.
How to Cite
CHULWA, Aulia Zakia; IBAD, Muhammad Zainal; TANJUNG, Adinda Sekar. DAMPAK DIGITALISASI PERTANIAN TERHADAP TINGKAT EKONOMI MASYARAKAT PETANI DI KECAMATAN ADILUWIH DAN GADINGREJO PRINGSEWU. Jurnal Perencanaan dan Pengembangan Kebijakan, [S.l.], v. 2, n. 3, p. 176-183, dec. 2022. ISSN 2775-0566. Available at: <https://journal.itera.ac.id/index.php/jppk/article/view/845>. Date accessed: 25 mar. 2023. doi: https://doi.org/10.35472/jppk.v2i3.845.

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.