ANALISIS PENENTUAN LOKASI RETAIL MENGGUNAKAN SISTEM INFORMASI GEOGRAFI DI KECAMATAN TEMBALANG DAN BANYUMANIK KOTA SEMARANG
Keywords:
Alocation location for retail, supporting for spatial planning, Geographic Information Systems
Abstract
Tembalang and Banyumanik Districts in Semarang City are experiencing rapid growth due to their educational and settlement functions, as well as the presence of the main Trans Java Toll Road. This growth necessitates increased investment and the development of modern retail spaces. However, unplanned retail expansion could lead to spatial conflicts. To address this, this study aims to determine the optimal locations for modern retail development using Geographic Information Systems (GIS). By considering spatial planning patterns, consumer preferences, and factors like population density, accessibility, and proximity to activity centers, the study will overlay these factors to identify potential retail locations. The ArcGIS software will be used for overlay-based spatial analysis to determine the most suitable locations. The results of this study explain the allocation of retail locations divided into four alternative locations. These alternative location categories are: first, second, third, and fourth. These recommendations will serve as a foundation for modern retail planning in Semarang City, supporting the preparation of detailed spatial plans (RTRW or RDTR) for the urban area.
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References
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Anggraini, P. (2013). Pengaruh Sebaran Lokasi Minimarket terhadap Jangkauan Pelayanan Pasar Tradisional di Kecamatan Banyumanik. Jurnal Pembangunan Wilayah & Kota, 9(1), 97–109. https://doi.org/10.5194/isprs-archives-XLVIII-3-W2-2022-79-2022
Benoit, D., & Clarke, G. P. (1997). Assessing GIS for retail location planning. Journal of Retailing and Consumer Services, 4(4), 239–258. https://doi.org/10.1016/s0969-6989(96)00047-1
Calantone, R. J., Benedetto, C. A., Meloche, M. S., & Carolina, N. (1989). Technique for Retail Store Location Selection. 6(1), 61–74.
Christaller, W. (1966). Central places in southern Germany. Prentice-Hall.
Dione, F. (2018). Kesesuaian Penataan Ruang Dan Potensi Investasi Di Kabupaten Bogor. Jurnal Manajemen Pembangunan, 4(1), 1–19. https://ejournal.ipdn.ac.id/JMPB/article/view/199
Esri. (2014). Location Analytics for Retail. http://www.esri.com/library/brochures/pdfs/location-analytics-banking.pdf
Fitriana, C., Purnaweni, H., & Rostyaningsih, D. (2015). Evaluation of Modern Ritel Policy InTembalang Semarang City. Neliti, 16(2), 39–55.
Friedman, J., & Alonso, W. (Eds.). (1972). Regional Development and Planning (1st ed.). The MIT Press.
Hall, D., Astuti, W., & Rini, E. F. (2019). Faktor-Faktor Pemilihan Lokasi Shopping Mall Di Kota Surakarta. Desa-Kota, 1(2), 121. https://doi.org/10.20961/desa-kota.v1i2.12552.121-129
Hariana, Y. (2022). Improvisasi Area Perdagangan Waralaba Minimarket di Kec. Tembalang. MAPID.
Hariwibawa, A. P. (2023). Perkiraan Jumlah Penduduk Optimal Dampak adanya Perguruan Tinggi Baru di Kabupaten Pekalongan. Jurnal Perencanaan Dan Pengembangan Kebijakan, 03(2). https://doi.org/10.35472/jppk.v3i2.1170
Hikmawati, D. (2017). Keberadaan Ritel Modern dan Dampaknya terhadap Pasar Tradisional di DKI Jakarta. Jurnal Ekonomi Dan Pembangunan Indonesia, 17(2), 195–208. https://doi.org/10.21002/jepi.v17i2.07
Kalashnikova, T., Panchuk, A., Bezuhla, L., Vladyka, Y., & Kalaschnikov, A. (2023). Global trends in the behavior of consumers of retail enterprises in the digital economy. IOP Conference Series: Earth and Environmental Science, 1150(1). https://doi.org/10.1088/1755-1315/1150/1/012023
Kementerian Perdagangan Republik Indonesia. (2023). Retail Industry in Indonesia a Brief Overview. Kementerian Perdagangan Republik Indonesia.
Kliment, S. A., Barr, V., & International, J. P. (2004). Building Type Basic for Retail and Mixed Use Facilities (S. A. Kliment (Ed.)). John Wiley & Sons.
Mandal, P. C. (2020). Retailing Trends and Developments - Challenges and Opportunities. International Journal of Business Strategy and Automation, 1(2), 1–11. https://doi.org/10.4018/ijbsa.2020040101
Mardiyanto. (2007). Rahasia Sukses Bisnis Mini Market (Pertama). Gramedia Pustaka Utama.
Marina, S., & Setyono, J. S. (2012). Kajian Perkembangan dan Lokasi Minimarket di Kawasan Tembalang. Jurnal Pembangunan Wilayah & Kota, 8(2), 191. https://doi.org/10.14710/pwk.v9i2.11571
Moelyanto, A. A., & Buchori, I. (2012). Analisis Karakteristik SPBU di Kawasan Cepat Berkembang Kota Semarang bagian Selatan. Jurnal Teknik PWK, 1(1), 66–75.
Mohamad, M. Y., Katheeri, F. Al, & Salam, A. (2015). A GIS Application for Location Selection and Customers’ Preferences for Shopping Malls in Al Ain City; UAE. American Journal of Geographic Information System, 4(2), 76–86. https://doi.org/10.5923/j.ajgis.20150402.03
Mostaghel, R., Oghazi, P., Parida, V., & Sohrabpour, V. (2022). Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends. Journal of Business Research, 146(March), 134–145. https://doi.org/10.1016/j.jbusres.2022.03.072
Nugraha, R., & Rahayu, S. (2014). Kajian Perubahan Ketersediaan Ruang Terbuka Hijau Di Kecamatan Tembalang, Kota Semarang, Berbasis Interpretasi Citra Satelit. Geoplanning: Journal of Geomatics and Planning, 1(1), 13–20. https://doi.org/10.14710/geoplanning.1.1.13-20
Peraturan Daerah Kota Semarang Nomor 14 Tahun 2011 Tentang Rencana Tata Ruang Wilayah Kota Semarang Tahun 2011 - 2031, Pub. L. No. 14 (2011).
Peraturan Menteri ART/BPN Republik Indonesia Nomor 11 Tahun 2021 Tentang Tata Cara Penyusunan, Peninjauan Kembali, Revisi Dan Penerbitan Persetujuan Substansi Rencana Tata Ruang Wilayah Provinsi, Kabupaten, Kota, Dan Rencana Detail Tata Ruang (2021).
Peraturan Presiden Republik Indonesia Nomor 112 Tahun 2007 Tentang Penataan Dan Pembinaan Pasar Tradisional, Pusat Perbelanjaan Dan Toko Modern, Peraturan Presiden Republik Indonesia 22 (2007). https://peraturan.bpk.go.id/Home/Details/42157/perpres-no-112-tahun-2007
Pigawati, B. (2011). Fenomena Retail Di Kawasan Pendidikan Tembalang. Jurnal Teknik Sipil Dan Perencanaan, 13(2), 113–120.
Putra, F. P., Awaluddin, M., & Nugraha, A. L. (2016). Kajian Sebaran dan Potensi Minimarket Berbasis SIG (Studi Kasus: Kota Semarang). Jurnal Gedesi Undip, 5(April), 200–207.
Rifandy, R., Wijaya, I. N. S., & Surjono. (2023). Penentuan Kriteria Pemilihan Lokasi Minimarket berdasarkan Multi-Criteria Decision Analysis (MCDA) di Kecamatan Lowokwaru. Planning for Urban Region and Environment, 12(1), 199–210. https://purejournal.ub.ac.id/index.php/pure/article/view/485
Rismawan, A. (2022). RDTR Menjadi Kunci dalam Percepatan Investasi. Simtaru News. https://simtaru.serangkota.go.id/artikel/rdtr-menjadi-kunci-dalam-percepatan-investasi.html
Roig-Tierno, N., Baviera-Puig, A., Buitrago-Vera, J., & Mas-Verdu, F. (2013). The retail site location decision process using GIS and the analytical hierarchy process. Applied Geography, 40, 191–198. https://doi.org/10.1016/j.apgeog.2013.03.005
Samadikun, B. P., Sudibyakto, Setiawan, B., & Rijanta. (2014). Dampak Perkembangan Kawasan Pendidikan di Tembalang Semarang Jawa Tengah (The Impact Development of Education Area in Tembalang Semarang Jawa Tengah). Jurnal Manusia Dan Lingkungan, 21(3), 366–376.
Sukamara, N., Putra, I. G. P. A., Santhyasa, I. K. G., Wirawa, K., Arimbawa, W., Juliarthana, I. N. H., Galih, K. A. S., Kardinal, N. G. A. D. A., & Kurniawan, W. D. W. (2021). Dinamika Tata Ruang dan Keberlanjutan Lingkungan Binaan. In I. K. G. Santhyasa (Ed.), Dinamika tata ruang dan keberlanjutan lingkungan binaan (Pertama). UNHI PRESS.
Suryani, T. A., & Adharina, N. D. (2025). Kesesuaian Lahan Kawasan Permukiman. Perencana Dan Pengembangan Kebijakan, 05(January), 67–81.
Tayman, J., & Pol, L. (2011). Retail Site Selection And Geographic Information Systems. Journal of Applied Business Research (JABR), 11(2), 46. https://doi.org/10.19030/jabr.v11i2.5874
You, Y., & Zhang, J. (2022). Analysis of new retail location based on GIS spatial analysis—Take Starbucks and Luckin Coffee for example. International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences - ISPRS Archives, 48(3), 79–84. https://doi.org/10.5194/isprs-archives-XLVIII-3-W2-2022-79-2022
