Faktor-Faktor dan Preferensi Pergerakan Pengguna Layanan Online Food Delivery Di Kota Bandung
Abstract
The advancement of information and communication technology has proliferated globally, as demonstrated by the emergence of various startups such as Gojek and Grab. Among the principal services provided by these enterprises is online food delivery, which facilitates the convenient ordering of food and beverages via mobile devices. This technological transformation not only influences patterns of human mobility but also shapes consumer preferences concerning the utilization of online food delivery services. This research employs descriptive analysis and logistic regression analysis as its methodological approach. The results indicate that preferences for using online food delivery services are determined not solely by socioeconomic factors and technological familiarity, but are also significantly influenced by social interactions and lifestyle considerations. Consequently, online food delivery services have not entirely supplanted the custom of dining in at restaurants; rather, they function as a complementary option that addresses the quotidian needs of consumers.
Downloads
References
Agyapong, H. A. (2018). Exploring the Influential Factors of Online Purchase Intention in Finland.
Buettner, S. A., Pasch, K. E., & Poulos, N. S. (2023). Factors Associated with Food Delivery App use Among Young Adults. Journal of Community Health, 48(5), 840–846. https://doi.org/10.1007/s10900-023-01229-1
Gehrke, S. R., Felix, A., & Reardon, T. G. (2019). Substitution of Ride-Hailing Services for More Sustainable Travel Options in the Greater Boston Region. Transportation Research Record: Journal of the Transportation Research Board, 2673(1), 438–446. https://doi.org/10.1177/0361198118821903
Henao, A., & Marshall, W. E. (2019). The impact of ride hailing on parking (and vice versa). Journal of Transport and Land Use, 12(1), 127–147. https://doi.org/https://doi.org/10.5198/jtlu.2019.1392
Irawan, M. Z., Belgiawan, P. F., Tarigan, A. K. M., & Wijanarko, F. (2020). To compete or not compete: exploring the relationships between motorcycle-based ride-sourcing, motorcycle taxis, and public transport in the Jakarta metropolitan area. Journal Transportation, 47(5), 2367–2389. https://doi.org/10.1007/s11116-019-10019-5
Kasali, R. (2017). Disruption. Gramedia Pustaka Utama.
Martha, E., Ayubi, D., Besral, Rahmawati, N. D., Mayangsari, A. P., Sopamena, Y., Astari, M., & Zulfa, R. S. (2023). Use of online food delivery services among young adults in Depok City: Factors affecting the frequency of online food ordering and consumption of high-risk food. Journal of Law and Sustainable Development, 11(12), e1527. https://doi.org/10.55908/sdgs.v11i12.1527
Pratama, A. H. (2016). Kilas Balik Perkembangan Layanan Transportasi Online di Tahun 2016. https://Id.Techinasia.Com/Kilas-Balik-Perkembangan-Transportasi-Online-Sepanjang-Tahun-2016.
Silalahi, S. L. Br., Handayani, P. W., & Munajat, Q. (2017). Service Quality Analysis for Online Transportation Services: Case Study of GO-JEK. Procedia Computer Science, 124, 487–495. https://doi.org/10.1016/j.procs.2017.12.181
Sulistyani, A. A., Hafizh, F., Lestianika, F. I., & Wardani, I. P. (2024). Game Theory: Studi Kasus Gojek dan Grab. JoSES: Journal of Sharia Economics Scholar, 2(3), 48–58. https://doi.org/10.5281/zenodo.14301782
Tirachini, A. (2020). Ride-hailing, travel behaviour and sustainable mobility: an international review. Transportation, 47(4), 2011–2047. https://doi.org/10.1007/s11116-019-10070-2
Young, M., & Farber, S. (2019). The who, why, and when of Uber and other ride-hailing trips: An examination of a large sample household travel survey. Transportation Research Part A: Policy and Practice, 119, 383–392. https://doi.org/10.1016/j.tra.2018.11.018
